Solving your problems with Data Science. Visualizing them in Augmented Reality.
We Solve Problems Using Data
Our interdisciplinary team helps you define the problem correctly and find the right data to solve it.
We source data everywhere: Internal data. Data that 3rd parties are already collecting about you. Your automatic coffee maker. Or your office fire alarm sensors. There is public government data. And new data sources s.a. satellite photos, drone footage, IoT sensors become available every day.
20-25% Quality improvement: through our cleaning, de-biasing, filtering and data-selection processes.
3rd party dashboard or custom models: Often out-of-the-box Business Intelligence dashboards are sufficient. We help you select the right one. In unique or complex situations our PhD's will create a custom algorithm.
Predicting Black Swan events: We look at the fringes, under the surface, to find those "small data". They are precursors of changing opinions, attitudes or behaviors and can't be found using traditional big data analytics.
They were the Trump signs in traditional Democratic neighborhoods in 2016. Or the street kids around the globe saving up to buy their 1st Iphone when Nokia still dominated.
Many thanks again for your excellent work. I hope to work with you again as I look towards creating more international touring exhibits through National Geographic.
Dr. Frederik Hiebert
Smartified can create complex solutions around images and video feeds. Our team includes experienced "computer vision" engineers and PhD's. Some examples:
Examples Physical World:
Manufacturing: Low Cost Quality Control (scratches, flaws, rejects): A low cost software solution.
We replace expensive equipment by an "off-the-shelf" HD video camera. "Artificial Intelligence" analyzes the video feed for flaws.
Realtime human detection and tracking in an office or store. You can use the live video stream from the fisheye security camera placed near the ceiling.
Combined with a sideview camera feed we can also determine their age, gender and emotion.
Examples Digital World:
Visual Image Search: Artificial Intelligence finds similar photos based on a photo you upload.
It searches a catalog of 100 million images within milliseconds. The results are shown on a user's smartphone - which makes the project extra challenging.
Face analysis in live video feeds: monitor mood-changes in a concert audience. Predict in-store customer satisfaction by their facial expressions.
So-called "Deep Learning" analyzes faces for gender, age, emotional state and more. In real time. Even in groups of people.
We understand human behavior well. Our team mixes psychological principles with "big data" and mathematics.
Examples of human behavior related problems: in-store sales. Patterns in people movement. Fraud detection and investment behavior. Website traffic & recommendations. (Online) persuasion.
(1) Prediction: Predictive Analytics
For so-called "predictive analytics" (s.a. sales data, visitor traffic) most 3rd party analytics dashboards will suffice. We will help you select & tailor one to your needs.
(2) Insight: Biases, Cognitive Processes and Emotions
We filter and de-bias data to get a "clearer signal". Human data is biased and full of noise. Training an algorithm with biased data creates biased results s.a. prejudice or erroneous conclusions.
Our approach includes selecting "smart data" not just all "big data" for data's sake. Often domain experts and human feedback are necessary to improve quality and create transparency.
Because without context, you would not know which correlation makes sense (this one doesn't):
(3) Influence: Persuasive Technology
We help you influence behaviors. Not just predict them. Solutions are based on concepts from behavioral economics. Or based on models like Stanford's Fogg Behavior Model.
How we work
Digitize processes that increase your ROI, save (labor) costs, reduce Carbon emissions. In a quantifiable manner.
Our team is empathetic, social and communicative. We are aware of your business needs, cost accounting structures and internal dynamics.
Local support and project management. Global research team.
Our interdisciplinary approach makes us unique. Looking at a problem from different perspectives reduces large mistakes.