The BUSINESS side of a Digital Project:
50% of any data science project is the actual operationalization. We create specific metrics around "fuzzy benefits". Our goal is that within 6 months any digital project or new data product should increase 10+% on their KPI's or create entirely new profits. We create tangible value for your organization.
With 3rd party (analytics) vendor selection we write the briefs & specifications. We figure out what has the best potential of full adaption by your teams within your organization. We negotiate the best pricing. We help you save or make money.
Give them an internet-connected "brain":
Our strength is a turnkey delivery of a new data product. We use a variety of technologies both in-house and through partner R&D teams. The sensors used in so-called "Internet of Things" generate the data our models can analyze and turn into a data product.
From Big Data...
We answer specific questions related to human behavior with big data. Or translate "big data" into a data product.
From recommendation algorithms to traffic in physical locations. From sales data to fraud patterns. From omnichannel marketing to IoT.
...To Smart and Alternative Data & Black Swans
We help you find and analyze the right data.
Predictive analytics base forecasts on historical data. But what if the trend does not continue? Those weak signals in the market are often invisible in big data patterns. But they are visible in the right, "smart datasets".
Take the US 2016 election: self-made Trump signs were planted in traditionally Democratic neighborhoods. Or take Nokia's demise: street-youth were saving for the first Iphone in masses. Before it was launched - and when Nokia still owned the market. Invisible in big data analytics they have had profound impacts.
We are interested in buying and selling specialized human behavioral 3rd party datasets.
We develop Augmented & Mixed Reality solutions:
Smartified doesn't "just" build an Augmented Reality or Hololens app. We require the app to create "instant" added value. And for the app to have a "smooth" user experience. It needs to easy and enjoyable. And it needs to be relevant and useful. That requires the expertise from a variety of specialists in UI, UX and human behavior - besides the technology. Our team is also specialized in Microsoft Hololens. Some use cases here...